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Our Promise to Customers

Our vision is to be the best supermarket company in the Kingdom of Saudi Arabia. To achieve this, we promise to deliver to you, our customer, a friendly store with the widest selection of fresh high-quality products at great prices.


As a Saudi-owned company, we value:

  • Customers first

  • Integrity beyond question

  • Commitment and passion

  • Teamwork

  • Accountability

  • Focus on process


To deliver the best service to our customers, we will:

  • Hire and retain great people.

  • Offer our customers the best service in a first-class shopping environment.

  • Implement strict internal controls and processes to ensure safest, highest-quality products.

  • Offer the best variety of products to meet our customers’ current and emerging needs.

  • Customize our stores’ products to meet the demand of each store’s unique neighborhood.

  • Lower prices every day.

  • Grow our company's financial health to deliver the very best service, quality, freshness, variety and prices.

  • Improve our communities in areas that matter most.